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Corporate Business Event Planning

Getting the message across

If you know how to do business event planning, no matter where in the UK you plan to have your business event, be that Kent or Camden, you understand that one of the basics of economic success is to plan and think every move with a seller's mind. Anything your company does, any part of it that is exposed to others - even to its own employees - conveys a message and a certain image that will influence people's behavior. Every detail must be studied and presented carefully to the public in order to maximize profit. From corporate image to marketing strategies, the money flow could change from one day to another and everything must be oriented to increase your gain.

Another thing that good sellers know very well is that the success of any sale is heavily based on illusion. While a product could be objectively good or bad, a big part of the consumer or client's response will come from his or her perceptions and psychological evaluations on such product. Things like packaging and slogans, that have nothing to do with the product itself, can affect the decision making of the crowd, or a few wealthy clients.

Corporate events and business conferences are no exception to this. Even if a manager or director speaks in a supposedly agenda-free workshop or lecture, such manager will have an impact on the audience, within which there could be potential clients or reviewers. Internal events, like training workshops or team building activities, are also ways of selling your own company, in terms that you convince your own employees that your firm is good and they should work harder for it. If you make them believe that you make an effort for them and you give them many things, they will feel compelled to do the same for you in their working hours.

Key elements to shape the message

A good message is, therefore, a very significant marketing resource, and it should be exploited as such. The conference should be shaped in a way that it conveys the right message. Depending on the target audience and what you expect to get from those people in return - support, transactions, advertisement, positive reviews, contacts - you will want to impress your guests in a positive way. A good service and a smooth flow of events is mandatory for a good business conference that you host.

With the right message, everything can fall into place. Largest events can take over a year to plan, so you should never underestimate the importance of getting ahead in time. While advertisement, contact centers and careful targeting are vital, we would like to focus on one of the key aspects of a successful business conference: location.

Choosing the right place for your event depends of many factors. If you want to host your conference in a large city, you will have no problem to organise an envent that fits your requirements. Remember that the look and development of your event will heavily affect the image that you company has to the audience. The bigger and better place, the more possitive image your firm will get. However, business events don't always fit in your budget, and you will have to weight your priorities. 

A good tip to decrease the cost of an event without resigning quality is to pick a venue in a suburban area. Even considerating the extra cost of moving equipment and people uptown, this simple choice could easily decrease costs, both for you and for your external guests. Parking and accomodation are much cheaper in the suburbs, and the venue cost itself will definitely be more accessible. However, remember that hosting an event in a suburban area isn't always a good idea. It depends on the audience you're targeting. In example, if many attendants come from another country or a city far away, they will always prefer to be accomodated downtown, where they have more touristic points and more short trips available.

Hire an event planner

Perhaps you think that hosting a business event isn't worth it to hire some specialist to carry it out when you can do it by yourself, and that's a valid idea. It helps reducing the costs and the amount of people involved that you need to coordinate. However, remember that a good event planner will know al the tricks and have a couple great ideas. If you decide to hire one, work very closely with them, at least at the beginning, to make sure they understand what you are aiming to, what your target audience is, and what sort of image you want to convey. Many planners will make some questions at the beginning, to get the idea on what you want, and then work by themselves; you can take a look at their job every once in a while, to make sure they are following your guidelines.


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